Want to learn “how can I improve my online ordering system?” Let us show you how it’s done with Cloudwatiress.
So you are looking to find out how to improve your customer’s online ordering experience for your food business? The first thing to find out is what type of online ordering system you are using. Generally speaking, there are 2 types, marketplace systems such as Uber Eats and standalone systems like Cloudwaitress.
If you are only using a marketplace system, there is very little you can do. These systems are tightly controlled and there often aren’t many options that can be modified. Marketplace ordering systems have their place but they shouldn’t be relied on due to the lack of control you have over it.
If you don’t have a standalone ordering system, we recommend that you try out the Cloudwaitress free plan which will allow you to create your own highly customizable ordering system and website.
With a standalone system, there are generally tons of options that you can tinker with to help improve your customer experience using a cloud-based ordering system. You can:
- Choose the correct type of layout that presents your food best
- Add numerous payment methods to give customers many choices
- Allow customers to checkout as guests to avoid signing up
- Allow customers to login via social platforms such as Google and Facebook
- Provide free delivery for orders over a certain amount
- Create promotion codes to boost sales
That’s just the start, we recommend that you do a deep dive into all the system has to offer and customize everything to your liking. Some restaurant ordering systems such as Cloudwaitress even provide a feature request portal allowing you to suggest features you want to see in the system.
How can I improve my online ordering system?
Beyond these basic improvements, it’s important to think about the customer journey from start to finish. For example, clear menu categories, high-quality photos, and concise item descriptions help customers make decisions quickly. Adding special tags like “gluten-free,” “vegan,” or “spicy” can also make browsing smoother and more personalized.
Another factor that often gets overlooked is communication. Features such as automated order confirmation emails or SMS updates reassure customers that their order is being processed. Real-time order tracking can further reduce customer anxiety and enhance the overall experience.
You should also consider building loyalty over time. Many standalone systems let you create reward programs where repeat customers earn points or discounts. This not only encourages return business but also makes customers feel valued.
Lastly, don’t underestimate the power of analytics on mobile ordering systems. Reviewing data on peak ordering hours, customer demographics, and top-selling items allows you to adjust your menu, pricing, and promotions strategically.
When used properly, this information can lead to higher sales and a smoother operation overall. That’s the answer to “how can I improve my online ordering system”!
